Have you ever wondered why your best ideas come to at the times that they do? Wouldn’t it be nice to be able to tap into that ‘magic formula’ a bit more often? Well—you can…kind of.

The key to understanding why we have great ideas when we do is to first understand where ideas come from.

Filmmaker Andrew Norton recently got behind the lens and interviewed a series of creatives about how great ideas can seemingly come from nowhere—but how they always also originate from somewhere.

Check out the rest of Horton’s entertaining films over at his dotcom.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.