Named by Business Week as one of “the world’s most influential designers,” Don Norman has spent a lifetime dedicated to better understanding how humans interact with the manufactured world around them. Suffice to say; he’s seen the gamut of good and bad design. Which is why his book, Emotional Design: Why We Love (or Hate)…

Have you ever wondered why your best ideas come to at the times that they do? Wouldn’t it be nice to be able to tap into that ‘magic formula’ a bit more often? Well—you can…kind of. The key to understanding why we have great ideas when we do is to first understand where ideas come…

When it comes to designing that next great product – be it the latest device for a major client or your first side project – the ability to examine the design problem (or opportunity) from many different angles can be one of the most challenging hurdles to get past before your first concept even has wheels. Whether…

When it comes to starting a side project (or a “project” project), ironing out early ideas and evaluating them ahead of time – rather than just jumping in – can mean the difference between a hugely successful venture or a massive major headache further down the road. Unfortunately, moving productively through this brainstorming process and staying…

It’s been said (and proven) repeatedly that those with a background in design can offer the most useful feedback in ways outside of a traditional design studio – whether it’s in an executive business meeting setting or even a high school classroom. For most, this comes down to putting a tried and true user-centered, prototype-driven…