Having been criticized about their contribution to e-waste in the past, Apple has been working tirelessly to reverse their image and set themselves more in line with what is the environmental equivalent of their design ethos. Released by Apple in honor of Earth Day today, ‘Better’ aims to show Apple’s commitment to putting the Cradle to Cradle sustainability model in action.

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How about some of those sweet manufacturing shots again? :






Check out more about what Apple is doing in the realm of sustainability over at their Environmental Responsibility page.

(Images via Apple)


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.