Even if you have just a grain of knowledge about the automotive industry, you’ll know how resilient Toyota is. This resilience is mostly due to what the company calls “The Toyota Way” – an adaptation of the kaizen philosophy where everyone, from the head honcho to the interns, work together to further improve the business.…

When Harley Earl popularized the concept vehicle in the 1950s, it was used as a way for automakers to showcase new stylings and technologies – most of which were years ahead of any feasible production date if they even made it to production at all. In more recent decades, auto manufacturers have pulled out all the…

Thanks to the internet’s interest in never-ending, looping cat fails and Russian parkour accidents, the GIF file format has surged in popularity over the past few years – however, when put into context for a sales or marketing tool, the GIF can be a powerful communicative medium for explaining a process. Among others who have…