Having been inspired by natural elements for their new collection of wooden toy designs, product design, graphic design and architecture studio Vrtíška Žák have reduced common and traditional wooden children’s toys into their most simple forms with the minimalist WOO toy collection.

The collection, whose name is derived from both a play on the word ‘wood’ and the natural expression of excitement, includes the ‘WOO aeroplane’ (air), ‘WOO bulldozer’ (earth), and ‘WOO sailboat’ (water).

Inspired by the simple wooden toys they played with themselves during their own childhood, Czech designers Vladimír Žák and Roman Vrtíška revealed the designs in Prague earlier this month at Designblok 2014, a design week held in Prague that celebrates the local designers.


Here, they show the process of creating their ‘WOO Airplane’ from raw material to finished product:





Check out more over at Vrtíška Žák.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.