With the recent release of the Oculus Rift, it’s become clear that the age of consumer VR headsets is now upon us and it could only be a matter of time before “plugging in” to a virtual experience is scarily more exciting and immersive than what could be feasible without death or injury in real life.

Aiming to make light of this modern paradox, Google has made the (real) human experience “new” again for April Fools’ Day with the announcement of Google Cardboard Plastic, “the world’s first actual reality headset.”

As a product that promises to “combine everything you love about virtual reality headsets with everything you love about reality,” the Google Cardboard Plastic is a device that lets you see things the way you truly see them and lets you experience the world your way:

Engineered with “4D integrated perspective, 360-degree spatially accurate sound, 20/20 resolution, and advanced haptics for realistic touch sensations,” Plastic is quite literally a clear block of acrylic plastic that attaches to the head via a head strap. In other words, reality has never been this comfortable or real.


Although the prank – which has its own clever landing page – is undeniably an intelligent, self-mocking and timely move on Google’s part, perhaps the biggest takeaway has little to do with the prank product itself but rather, how much we’ve become accustomed to relying on tech specs and marketing lingo to dictate our experiences – including the ones we can only create ourselves.

Well played this year, Google.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.