When it comes to athletic footwear design, it can be difficult to wade through various marketing campaigns that tout various foot support or material innovations and the actual innovations themselves. With that being said, the actual innovations truly are groundbreaking when they end up in a finished and deliverable product – oftentimes shaving seconds off…

The concept of Designing for the Other 90% has been coming up more frequently in recent years…especially with the ease of putting your product out there and funding through crowd-funding sites like Kickstarter. However the challenge for raising these funds has usually been centered around creating a product that will not only be effective for…