While the argument over barefoot running is still up in the air, one thing is for certain: Nike’s marketing department has done a stellar job of marketing the ‘minimalist’ running shoe with everything from pushing shoe designer Mark Miner into the design rockstar spotlight to a portfolio of memorable ads including the infamous ‘Flyswatter’ ad…

To begin with, I don’t know whether to file this under ‘Fabrication’ or just plain crazy—but either way, it’s definitely a spectacle to behold. In preparation for the launch of the new Nike Free Flyknit (a mashup between the popular Flyknit shoe and Nike Free Midsole), Nike China decided to pull a ‘guerilla-yet-not-really-guerilla’ marketing campaign…

Since the days of Bo Jackson, cross-training has been seeing more exposure in the limelight. More recently, popular workout programs such as CrossFit have been demanding more from a shoe than just a comfortable running capability. Movements such as lateral cuts and jumping require completely separate needs from your run-of-the-mill existing high-end running shoe. The…