When it comes to athletic footwear design, it can be difficult to wade through various marketing campaigns that tout various foot support or material innovations and the actual innovations themselves. With that being said, the actual innovations truly are groundbreaking when they end up in a finished and deliverable product – oftentimes shaving seconds off…
Unveiled yesterday in Brazil by Nike, the latest advancement in football (soccer) boot design came in the form of a boot that utilizes the new NIKESKIN mesh for an upper, effectively allowing the player to get as close as possible to the sensation of playing barefoot. How is the game changing and how did the…
Not that they would copy your idea, but yeah, Nike totally ganked the idea you had of replacing yourself with a 21 meter sculpture of yellow balls. Nike strung the massive structure from the ceiling of the Carlton Centre atrium in Johannesburg, South Africa for the last few weeks of the FIFA Worldcup. Designed by…