Although IKEA takes the cake for masterminding the ready-to-assemble (or flat-pack) furniture, the concept was initially captured in an 1878 US patent described as “(A) class of furniture which is so constructed that it may be packed and transported in parts, and put together for use by skilled or unskilled persons.” Either way, decades of…
As if spending an afternoon assembling IKEA furniture isn’t already a kick in the pants, imagine doing so while navigating your way around the Dark Side of the Moon under the influence of hallucinogenic drugs. Such is the premise of the aptly named new YouTube series HIKEA. Created by NYC-based creatives Hunter Fine and Alex…