Named by Business Week as one of “the world’s most influential designers,” Don Norman has spent a lifetime dedicated to better understanding how humans interact with the manufactured world around them. Suffice to say; he’s seen the gamut of good and bad design. Which is why his book, Emotional Design: Why We Love (or Hate)…
When it comes to product design books, it’s not always easy to eliminate glamorized portfolios from those that get down to the real nitty-gritty of product design. And when it comes to those actually worth reading, Don Norman will never do you wrong. As a strong (and very early) advocate for user-centered design, Norman is…