Time for Vodka, cigars and feedback. If you’re a customer that is in regular contact with SolidWorks you may have received an email inviting you to be part of a private SolidWorks community called Real Insights.

It’s hosted by Communispace who set up these cozy communes to allow companies to interact with a select group of customers. But it’s more than just a fun-loving community of CAD users, you’re plugged into THE SYSTEM. Communispace’s “social scientists and data mining experts [are] dedicated to uncovering new patterns and trends in online community behavior and customer engagement.”

Creepy? Actually, very interesting I think. I have sensors stuck all over my profile, but SolidWorks is actually getting real-time information about my feelings and desires… wait, that is creepy. However, it will be interesting how this small group shapes product development.

When you sign up you go through a survey with a NDA (Non-disclosure agreement) at the end. What do you think? Is it better to get feedback from a small select group or from every possible customer?


Josh is founder and editor at, founder at Aimsift Inc., and co-founder of EvD Media. He is involved in engineering, design, visualization, the technology making it happen, and the content developed around it. He is a SolidWorks Certified Professional and excels at falling awkwardly.