Although they started out in 2004 as an “artistic company anchored in snowboarding”, Signal Snowboards has since become synonymous with a less-traditional medium for building boards and other structures – cardboard.
In partnership with LA-based Ernest Packaging, the snowboard company’s Cardboard Chaos series of videos has been exploring the structural limits of cardboard and how far paper can go since they created a cardboard snowboard in the Spring of 2014. Since then, the companies have created a cardboard surfboard, a cardboard push bike and, perhaps the most impressive of all, a cardboard skateboard for Tony Hawk that held up surprisingly well on the half-pipe.
For their most recent experimental cardboard creation, the companies turned their attention to a new product category and collaborated with Master Builder Paul Waller of Fender Guitars to create – what else – a cardboard edition of the company’s iconic Stratocaster.
Needless to say, a master builder can certainly make something look good, but making it sound good is entirely different story. How does the cardboard construction hold up?
Be sure to check out the rest of the Cardboard Chaos series over at Signal Snowboards.
