Having started his custom shoe design business during high school in 2008, Jacob Blaise Ferrato soon gained exposure in the massive underground sneaker community when he started posting pictures of his hand-painted Nikes in online forums.

Today, the now 25-year-old custom sneaker designer demands upwards of $2,000 per custom pair of sneakers – both custom variations of existing sneakers or completely new designs from scratch – that can take up to 4 months to create in his Cleveland, Ohio workshop.

In this video shared last week, Ferrato gives a very generous behind the scenes at what goes into making a pair of custom sneakers that are far from anything you’d find off the rack:

YouTube video

Those who want their own signature sneaker model with custom colors and materials can get in touch with Ferrato here.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.