Still one of the most popular watches for surfers, the Nixon Supertide features pre-programmed tide information for over 270 beaches through the year 2023, a 48 hour future tide, a heat timer, as well as the more common alarm and light functions for when it’s time to ditch the waves for some grub.

The custom solid stainless steel case that houses all of this is enclosed by a custom injection molded polyurethane and silicone casing that has seen nearly just as many color combinations over the years as a pair of Converse Chuck Taylors.

In this video shot in collaboration with Hypebeast, we get a behind the scenes look at both the development and the inspiration for the CMF direction for their latest color combination…Marbled.

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For more info on the Supertide, head over to Nixon.

Author

Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.