It seems as though in order to gain attention these days, automaker are increasingly looking outside of the cars they make and into new technologies that validate their credibility as an innovator. One only needs to be reminded of Lexus’ recent hoverboard publicity stunt to see that they actually, kind of, work.

More recently, German automaker Audi pulled their iconic 1936 Auto Union Typ C “Silver Arrow” grand prix car out of their design archives and reproduced it using direct metal laster sintering (DMLS) – otherwise known as “metal 3D printing”.

The 1:2 scale reproduction of the car, which famously knocked Mercedes-Benz off the winner’s podium in the late ’30s, was created to highlight the manufacturing capabilities of the company’s “Audi Toolmaking 3D Printing system” – the adopted name for their in-house DMLS machine.



YouTube video

Your move, Lexus.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.