From the introduction of color television to the formation of NASA, few decades have offered a glimpse of endless possibilities quite like the 1950s.

And while commercial jet travel and the wonder of Xerox copiers were making their way into dinner table conversations, the rise in post-war manufacturing also introduced cost competition and a growing increase in imported or alternative, cheaper materials.

Produced by Hanna-Barbara in 1959 as part of U.S. Steel’s campaign against competing steel imports and alternative materials like aluminum, “Rhapsody Of Steel” was a big-budget animated theatrical release that was shown theatrically in Pittsburgh and seven other cities. Featuring an ambitious score performed by the Pittsburgh Symphony Orchestra, the 30-minute film used relatively few words to show how steel objects are manufactured…while also giving 1950s viewers a glimpse of what an optimistic tomorrow held:


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.