Since being founded in the spring of 1906 by Charles Stewart Rolls and Sir Frederick Henry Royce, British car manufacturer Rolls-Royce Limited has always been known for superior handmade quality and superior engineering that has led to multiple land and air speed records.

Even as more automakers continue to turn to automating their assembly lines in favor of skilled craftsmen, Rolls-Royce has continued to stand by their handmade motto and have insisted that even in 2015, much of their assembly process happens exactly has it did before robotics and automated processes began taking over automobile production.

Although the body painting process has since been automated for the sake of consistency (not including the detail painting), the rest of the assembly process – from the iconic wood dashboard to the V12 engine – is still completed by hand, as demonstrated in this video released a few days ago:

Needless to say, if you’re spending $250,000 on an automobile you might expect the level of quality that only a handcrafted assembly could offer, but the process and dedication from the craftsmen (and women) is no less impressive.

Author

Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.