Every once in a while, a new business model comes along that totally disrupts the status quo and changes the way we buy and become introduced to new products. Among others, the subscription service business model is just one of them.

While these days consumers can purchase everything from socks to pre-prepared dinners and shave cream to obscure snack foods, the STEM Club from Amazon just might be one our most favorite subscription model-based concepts yet.

Geared specifically for three different age groups (3-4, 5-7, and 8-13), the $19.99/month kits include a curated STEM-related project for each month of the year. And while many schools and other organizations have their own STEM club programs, this could be a perfect solution for those that do not.

Each of the age bracket groups is tailored specifically or the STEM-based interests of each age group:

STEM Club Toy Subscription: 3-4 year olds
STEM toys for 3-4 year olds are handpicked by Amazon’s toy experts to introduce simple concepts related to counting, building, and cause and effect. An early introduction to STEM can help build the foundation for more complex concepts as kids enter preschool.

STEM Club Toy Subscription: 5-7 year olds
STEM toys for 5-7 year olds are handpicked by Amazon’s toy experts to excite young learners with hands-on experiments and explorations of electricity, earth science, and simple math. Kids gain exposure to STEM topics through creating their own dinosaur fossils and other cool projects.

STEM Club Toy Subscription: 8-13 year olds
STEM toys for 8-13 year olds are handpicked by Amazon’s toy experts to engage budding scientists and engineers with more complex projects and experiments based on principals of physics, chemistry and engineering. Some projects contain instructional booklets and may require an adult.

Assuming they can consistently offer quality projects at the $19.99/month price point (with free shipping), this could be one of the sweetest deals for the designers and engineers of tomorrow. Find out more over at Amazon STEM Club.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.