In the case that you might have gotten bored with your fleet of Bentleys, Porsches, and other luxury automobiles, a new roundup of vehicle concepts might tickle your (vehicular) taste buds.

Produced by UK-based Ford van dealership Ford Transit Direct (??), this small collection of form studies takes a look at what modern ‘luxury’ might look like if it was beefed out and jacked up into the ‘pickup’ automotive category.

“Pickup trucks, traditionally functional with little consideration for frills and comfort, stand ready for a luxury upgrade,” explains the company. “As they evolve from utility to comfort, it’s only a matter of time before luxury car brands jump on board with pickup models. We couldn’t help but wonder what that would look like.”

Jaguar F-Pace

Bentley Mulsanne

Lamborghini Urus

Lexus LF-LC

Lotus Elise

Rolls Royce Cullinan

Which would you pick?


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.