The last time we checked in with Swedish designer, craftsman, and innovator Love Hultén, he was blending mid-century style and American walnut to create a series of drool-worthy retro gaming devices powered by a Raspberry Pi.

More recently, the master of fusing traditional artisan knowledge with modern technology turned his attention from video games to fractals and self-similar patterns with the Echo Observatory visual synthesizer.

As a “mysterious artifact” that generates and visualizes complex mathematical formations in real-time, the Echo Observatory presents fractals as visual patterns – rather than digits – which can be manipulated by the viewer using a variety of controls each representing a unique algebraic parameter. When manipulating the data values, the visual pattern mutates and transform into endless fractal formations.


Using his trusty American walnut to build the cabinet, Hultén built a cabinet around the custom-built visualizer with a genuine pearl inlay and hand machined brass turn knobs for controls while the use of a circular display eliminates set directions and lets users gaze deep into what Hultén describes as “mind-blowing unintelligible wonders.”

From the Fractal Foundation:

“A fractal is a never-ending pattern. Fractals are infinitely complex patterns that are self-similar across different scales. They are created by repeating a simple process over and over in an ongoing feedback loop. Driven by recursion, fractals are images of dynamic systems – the pictures of Chaos. Geometrically, they exist in between our familiar dimensions. Fractal patterns are extremely familiar, since nature is full of fractals. For instance: trees, rivers, coastlines, mountains, clouds, seashells, hurricanes, etc. Abstract fractals – such as the Mandelbrot Set – can be generated by a computer calculating a simple equation over and over.”






Yeah, we kinda want one.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.