With all the recent talk surrounding Apple’s iOS 7 redesign and the push for creating better harmony between software and hardware design, it’s easy to overlook an industry that has been tackling this design problem for years: the digital camera industry. Nikon’s design department recently released a video that takes us behind the scenes of how they merge graphic design, industrial design, and software design into a seamless experience that we know of as the Nikon brand.

Behind the Scenes at Nikon’s Design Department

Led by General Manager of Industrial Design Hiroshi Kobayashi, every team leader interviewed continuously stresses the importance of consumers’ impressions as being paramount to everybody on the design team…from the ergonomics of the hardware design to the specific needs of every logo design. The video is a perfect follow-up to the older (yet still relevant) ‘Designing the Nikon F’ video. If you plan on watching the newer video (link is below), I highly recommend watching these two parts of the older Nikon design video first:

While this newer Nikon Design video could maybe pass as a high-school’s ‘Interested in a Design Career?’ video, it’s still refreshing to see a large company show some transparency in a highly-competitive market. Get yourself a 5 gallon drum of cheeseballs and head over to the Nikon Theater to check it out.

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

(Images via Nikon)

Author

Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.