Many of us are plugged directly into the monitor, starting and ending the design process within the confines of a virtual 3-dimensional prototype. Rubbish. What if that was only a small part in the middle of the entire process?

The Futures Channel slaps the spectacles off the idea of 3D CAD and rapid prototyping with a new video looking at the Industrial Design process over at Giro. If you’re a designer, engineer, process nerd or bike geek, you’re going to thoroughly enjoy this. Watch it at the Futures Channel.


Josh is founder and editor at, founder at Aimsift Inc., and co-founder of EvD Media. He is involved in engineering, design, visualization, the technology making it happen, and the content developed around it. He is a SolidWorks Certified Professional and excels at falling awkwardly.