Having raised nearly $275,000 over the past month, filmmaker Gary Hustwit has already shot past his $200,000 crowdfunding goal to make RAMS, the first feature documentary about Dieter Rams. For those who want a digital download when the film is released or any number of limited edition Dieter Rams-related backer rewards, today is the last day to get in on the ground level.

Fans of Hustwit’s 2009 industrial design documentary Objectified will be quick to note that Rams was interviewed by the filmmaker before, but this time around, Hustwit puts Rams front and center.

Says Hustwit:

“The documentary will include in-depth conversations with Dieter, and detail the process behind some of his most iconic designs. We want to get past the legend of Dieter and get into his philosophy, process, inspirations, and even his regrets.”

With never-before-seen footage and new interviews with the iconic 84-year-old German industrial designer best known for his philosophy of “less but better” design, this is sure to go down as yet another design documentary you won’t want to miss. Find out more over at Kickstarter.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.