Minimaluminiumalism‘ isn’t an actual word (yet?)…but if we were to hear a word like it there’s a strong possibility that it would come from none other than everybody’s favorite ‘minimal/aluminum-loving’ industrial designer Jony Ive.

The iconic Apple designer has seen his fair share of criticisms and parodies over the years but let’s be honest here…there is a strong argument floating around somewhere that says that being parodied is actually a very high-form of compliment. Regardless, Ive has boatloads of talent that isn’t going anywhere soon and a little parody never hurt anybody (Weird Al Yankovic can back that one up).

Landing somewhere between Apple parody and general ‘design-thinking’ parody, Twitter user @JonyIveParody is the product design world’s answer to the Daily Show with Jon Stewart by not only offering humorous Apple quips but also updated ‘news-as-it-happens’ pertaining to various Apple announcements.

If you don’t already follow @JonyIveParody, now is probably a good time to start as we get closer to some sort of product announcement and the upcoming public release of OSX Yosemite.

In the meantime, here’s a few of our favorites (note: NSFW language):

Be sure to check them all out and stay updated on Apple news (if that’s your thing) with a healthy dose of comedy over at not Jony &#%!ing Ive.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.