‘Minimaluminiumalism‘ isn’t an actual word (yet?)…but if we were to hear a word like it there’s a strong possibility that it would come from none other than everybody’s favorite ‘minimal/aluminum-loving’ industrial designer Jony Ive.
The iconic Apple designer has seen his fair share of criticisms and parodies over the years but let’s be honest here…there is a strong argument floating around somewhere that says that being parodied is actually a very high-form of compliment. Regardless, Ive has boatloads of talent that isn’t going anywhere soon and a little parody never hurt anybody (Weird Al Yankovic can back that one up).
Landing somewhere between Apple parody and general ‘design-thinking’ parody, Twitter user @JonyIveParody is the product design world’s answer to the Daily Show with Jon Stewart by not only offering humorous Apple quips but also updated ‘news-as-it-happens’ pertaining to various Apple announcements.
If you don’t already follow @JonyIveParody, now is probably a good time to start as we get closer to some sort of product announcement and the upcoming public release of OSX Yosemite.
In the meantime, here’s a few of our favorites (note: NSFW language):
We’re sacking 200 employees from Beats because we don’t need a team of people that knows how to design earbuds to stay in your fucking ears.
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 31, 2014
Working on a way to sell more fucking iPods next quarter & since everyone bitches for larger displays… #OneMoreThing pic.twitter.com/dLCzqDJ6cr
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 30, 2014
An iPhone with a larger display is not delayed. It will arrive precisely when it’s fucking meant to. pic.twitter.com/FjC25zl8ai
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 29, 2014
Processor bumps are so fucking revolutionary.
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 29, 2014
Can’t say too much about our latest fucking prototype alloy, but we’re calling it Mithriluminium…
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 22, 2014
An extra millimeter of thinness on the iPhone 6 is more important than your fucking battery life. Assholes.
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 21, 2014
Q. What do you call a fucking Android phone that’s well-designed?
A. Nonexistent.
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 19, 2014
The fucking iWatch will feature exclusive in-strap purchases.
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 12, 2014
I could design an iPhone display made out of cling film and Samsung would still fucking copy it.
— ᴺᴼᵀ Jony Ive (@JonyIveParody) July 11, 2014
Steve Jobs was never an Apple fanboy.
If the Power Mac G4 Cube taught us anything, it’s that he fucking hated fans.
— ᴺᴼᵀ Jony Ive (@JonyIveParody) June 28, 2014
Phil: “Where’d you go to school for design?”
Me: “Newcastle Polytechnic.”
Phil: “Did you take Knight classes!?”
Me: “Fuck you, Phil…”
— ᴺᴼᵀ Jony Ive (@JonyIveParody) June 27, 2014
If you think Helvetica Neue is difficult to read on a Mac with OS X Yosemite, wait until you see how fucking magical it is on the iWatch.
— ᴺᴼᵀ Jony Ive (@JonyIveParody) June 20, 2014
Be sure to check them all out and stay updated on Apple news (if that’s your thing) with a healthy dose of comedy over at not Jony &#%!ing Ive.