It’s no secret that design is more than just about making something look good; many of today’s billion dollar companies are driving record profits through their neverending search to better understand their users to build them better products that are more friendly to use. But as many of our three-dimensional experiences move into two-dimensional interfaces, how are today’s leading companies harnessing the transformative power of customer-focused product design to their advantage?
With interviews from over 90 different disruptive design leaders at some of the world’s most significant companies, the soon to be released documentary Design Disruptors goes behind the scenes and into the design process of leading design teams to better understand the true nature of the design-driven business revolution of our time. More specifically, the film is designed to be viewed as a series of snapshots that go into renowned designers’ studios to demystify their design process and how the design choices they make directly impact the daily life of users around the world.
Among others, the filmmakers were able to grab interviews with design leaders from Airbnb, Coursera, Dropbox, Etsy, Eventbrite, Evernote, Facebook, Google Ventures, HubSpot, MailChimp, Netflix, Pinterest, Salesforce, Spotify, Twitter, Xero and Zendesk. The total valuation of all of these design-focused companies? Over $1 trillion.