In the video age, getting behind the design thinking and production process of many great thinkers has never been easier, and online file transfer service WeTransfer has added even more great videos to this movement with the launch of their Creative Class video series.
Aimed at illustrating how some of the most influential people in global creative industries marry technology with their passion and skills across music, art, fashion, and beyond, the series’ conversation-based format gives viewers a rare glimpse into the studios and working environments of some of the world’s most talented content producers.
For this round of the series called ‘Creativeclass.tv’, five video conversations were shot with English musician Damon Albarn, British industrial designer Tom Dixon, Austrian graphic designer and typographer Stefan Sagmeister, British creator and musician Fred Deakin and British shoe designer Marc Hare.
The idea for ‘Creativeclass.tv’ comes from Richard Florida ‘s 2002 book, The Rise of the Creative Class, which explored how today’s creatives are forming the social and economic development of post-industrial cities:
“This series of interviews with inspirational people is part of a new norm in creative culture…many of today’s most influential creative people – musicians, designers or scientists are cleverly folding technology into the creative process. They’re finding new ways to create, and then share original ideas. And they’re coming up with some amazing things as a result. It was a no-brainer for WeTransfer to support this project. Yes, we’re a file-transfer service. But our heritage is all about helping creative people share their work and harnessing technology to help build a global exhibition of creative talent – from established artists to the world’s best young creative directors.”
-Nalden, CMO and Co-Founder of WeTransfer
For the rest of the Creative Class videos, be sure to head over to TheCreativeClass.TV.
