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When it comes to product design books, it’s not always easy to eliminate glamorized portfolios from those that get down to the real nitty-gritty of product design. And when it comes to those actually worth reading, Don Norman will never do you wrong.

As a strong (and very early) advocate for user-centered design, Norman is a pioneer in UX and UI design principles that exist in many of the products we use today.

In his book, The Design of Everyday Things, Norman dives deeper into not just why…but how smart design is changing the landscape all around us—and what you can do to give your designs a competitive edge. If you haven’t read this one yet, consider it essential for your bookshelf. If you’ve already read it, consider giving it another spin.

The Design of Everyday Things by Don Norman — $12.92

About Author Don Norman:

Don Norman is a voyeur, always watching, always on the lookout for some common-day occurrence that everyone else takes for granted but that when examined, yields insight into the human condition. (If you are rushing to catch a train, how do you know if you got to the station on time? Empty platform? You probably are too late. People milling about, looking at their watches, peering down the tracks? Probably OK. Who needs technology when people are so informative, even if as an accidental byproduct of their activities.

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Feature image via Reid Schlegel

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