It seems like people in the product design community didn’t really take notice of Kickstarter until Scott Wilson and his group of talented designers at MNML raised nearly $1 million for their TikTok+LunaTik Multi-Touch Watch Kits. The kits—which were essentially a bezel and wristband to convert an iPod Nano into a digital wristwatch—ushered in a new era where anybody with a good idea and the means to produce a prototype could ‘make it real’.
In less than five years, Kickstarter has seen over 5.7 million individual pledges to fund projects like Scott Wilson’s…and today that landmark numerical figure known more for Big Macs than crowdfunding is hanging proudly on Kickstarter’s homepage. In celebration, the world’s most popular crowdfunding platform has also released a special section of their site with some insightful data about the service ranging from who is most influential (hint: Coraline) to which countries are seeing the most pledges. Head on over to Kickstarter to check it out.
