I know you’ve been tearing your eyelids in restless horror just wondering to your wits end about the oddly, inconsistent capitalization and branding of the Dassault product line.
NO MORE, I SAY! Last week, at the Dassault Customer Conference, I forgot to ask about it, had a nightmare, wrecked in a downhill boxcar derby and haven’t been able to sleep since. So, I followed up with an email to Derek Lane, PR extraordinaire, to give us the low down on the acronomicon of the 5-headed Hydra that is Dassault PLM.
CATIA rhymes with…?
SchmiA? CornucopiA? I dunno, but it’s sure to have your family discussion abuzz with jabs of wit and painful laughter, if you know what I’m sayin’… or not… So, here we go with the explanation. Prepare your minds.
CATIA originated as an acronym, hence the capitalization: Computer-Aided Three-Dimensional Interactive Application.
And from there, the capitalization and acronyms ending in VIA become entrenched…
- CATIA: Computer-Aided Three-dimensional Interactive Application
- DELMIA: Digital Enterprise Lean Manufacturing Interactive Application
- ENOVIA: Enterprise InNOVation Interactive Application
- SIMULIA: SIMULation Interactive Application
- 3DVIA: well… here’s where it breaks down. I’ve heard it referred to as 3D Virtual Interactive Application. But, I’ve heard it recently (and by 3DVIA CEO Lynne Wilson) referred to as “the way (i.e. Via) to 3D.”
ENOVIA SmarTeam
SmarTeam was an acquisition where DS kept the brand recognition already built up. But in keeping with established DS style we capitalized it to match the other brand names. But it has recently been folded into the ENOVIA brand and is now officially referred to as “ENOVIA SmarTeam.” FYI – in V6 there is no ENOVIA SmarTeam or ENOVIA VPM or ENOVIA MatrixOne naming convention. All the collaborative functionality is simply… ENOVIA. Whew.
Now, does that answer your questions? While they don’t really work the best with “The Name Game” Song by Miss Shirley Ellis, you now have a few more options for children names that have strong branding possibilities.
Loading ...
SolidSmack is a very small behemoth of an online community about 3D CAD, technology, design, robots, and ninjas… Ok, maybe not ninjas so much, but those guys are COOL so there just might be something about some dang ninjas.
{ 12 comments }
Josh, Excellent shot. But you forgot SolidWorks… Best, Oleg
I'll take SmarTeam back even further; when I joined the company in 1996 it was called Smart Solutions. The product family was SmarTeam (note the Inital Caps, one word) and had multiCAD solutions such as SmartWorks, SmartDesk, Smart… When DS acquired SmarTeam they ALLCAPPED SMARTEAM to be in line with corporate brands nomenclature but as Derek says SMARTEAM is not an acronym….hmmmm what if it was…what do we think it could be?
Sharon, long time!
imagine if DS ever bought PTC? would they rename the products?
Pro/ENGINEERIA, WINDCHILLIA, CoCREATIA, and MathCADIA
Smart Methodologies And Revolutionary Teaming for Engineering And Manufacturing
A bit boring, but… hits quite a few of the buzzwords.
you worked on that all night didn't you? Brilliant. they don't pay you enough or maybe they do
I like it.
Simplicity is overrated, Josh. Complexity is really what people want. Lots and lots of complexity.
Seriously, Derek? I can't believe you came up with that. My vote for V7 branding is a return to old names…SMARTEAMIA
While we're on the name game (I know this is a stretch, but it caught my attention when I was listening to the news), guess what popular CAD brand could be a hurricane in 2011? You guessed it, CATIA (well actually KATIA, but to hear it pronounced, you would think the newscasters were talking about CAD not storms). Check it out: http://geography.about.com/od/lists/a/2011hurri...
I know, I know. I think I was off my game this morning when I wrote that one. I'll try harder next time.
Oh boy. That can't be good.
captain this is alpha, copy that funny.
captain this is alpha, copy that funny.
Comments on this entry are closed.
{ 2 trackbacks }