We’ve seen Coca-Cola’s efforts to be a more sustainable company range from various material usage changes to even designing an upcycling kit for discarded plastic bottles.

While any effort is a step forward, perhaps they should take a look at designer Ryan Harc’s concept for a new Coca-Cola can: it uses 3D texture rather than paint to communicate the branding in an effort to reduce the air and water pollution that occurs during the coloring process:

From Ryan Harc:

  • A convex logo substitutes colorfully sprayed can
  • Naked can help to reduce air and water pollution occurred in its coloring process
  • Reduces energy and effort to separate toxic color paint from aluminum in recycling process
  • Huge amount of energy and paint required to manufacture colored cans will be saved
  • Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface

via Ryan Harc


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.