“An enigma, paradox, conundrum, problem, mystery, riddle, puzzle, question, perplexity, Bing is out of synonyms!”

We’ve all wanted to know…but always get so wrapped up in just enjoying the dang things that we always lose count. This new Kickstarter project aims to solve the mystery once and for all:

In 1931, one question arose that has plagued those who would have the courage to face it: How many licks to the center of a Tootsie Pop?

Studies have been performed but we can’t always trust others for answers we must find ourselves. Who knows what special interest groups have influenced them, what their hidden agenda is, or why they refuse to share their data maybe? With a conspiracy like this, it is up to YOU to find the answer and not rely on the testimony of anyone else. Never trust anyone who claims they have the answer. Except in this case because you can totally trust me guys, cross my heart.

Check it out over on Kickstarter.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.