Editing has become a highly marketable skill due to the rise of social media and the need for high-quality online content. This rise in demand for editors that can deliver quality work has, in turn, made it a profitable freelance niche worth venturing into.
Naturally, where profit flows, competition follows. It is, therefore, important to keep reinventing your skill set, exploring new editing techniques, and discovering new efficient editing tools to stay ahead in the game.
In today’s blog post, we look into how CapCut, a video editor online making waves in this niche, can help you up your editing game. Come along and explore the gems it has to offer.
An Intuitive, User-friendly Interface
CapCut has a simple user interface that makes it easy to navigate, no matter your skill level. It has:
- Preview options for most tools where you can see how an editorial change will appear on a video before you implement it
- Prompts that suggest different effects or tools where they are suitable
- An undo button that allows you to erase or remove a change that you made without having to start from scratch
The beauty of this is that you can hone your skills over time if you are a beginner but still deliver quality work even as you grow.
CapCut has a full range of editing tools for video, audio, and text effects. You can trim, crop, mirror, caption, and score your videos, among many other editing options.
These features can make it easier, cheaper, and faster for you to work on client projects compared to situations where you have to seek various tools from different editing apps or software.
Creative fatigue is quite common when you work on numerous projects regularly. You may find that you are not able to generate as many editing ideas when it strikes. On the other hand, you can also get overwhelmed by your workload as your business grows.
Both of these issues can be a stumbling block to the growth of your business. But you can rise above them by using CapCut’s optimized tools and templates to lighten your workload.
The optimized tools have custom settings and compatibility for situations where you need to edit videos for:
- Social media posts
- Business functions
- Marketing campaigns
The tools are highly intuitive and make editing a breeze. You only need to customize a few details to suit your client’s preferences when using them. Consequently, you can work on more projects without burning out and have better turn-around times.
Most online content is nowadays geared toward building or sustaining the prominence of a brand. So, you are likely to encounter lots of clients that need you to make their brand identity stand out in their videos in one way or another.
You can achieve this on CapCut by:
Incorporating Brand Colors into Videos
The color grading tools enable you to adjust, change, or remove specific colors from a video. You can use them to ensure that your client’s brand colors are highlighted in their content.
Designing and Including Logos
CapCut has logo makers for YouTube, Instagram, and videos from other platforms. They make it easy to design logos for brands and include them in their video content.
Online audiences flock toward unique, captivating content. For example, clever transitions have been all the rage for a while on Instagram and Tiktok.
Being able to deliver such effects for your clients would likely earn you many repeat customers and referrals. Some of the effects you can accomplish using CapCut tools include the following:
- Reverse playback
- Cinematic effects like black bars
- Camera tracking
- Adding scenic, animated, or fictional backgrounds
Freelancing is an open sport where you meet all kinds of clients. Some will provide you with ultra 4k footage, while others will need you to make 360p footage seem like it was shot in HD.
While editing is not a miracle-working process, it helps to have some tricks and tools up your sleeve that you can use to address such tough demands. In this regard, the CapCut arsenal offers:
- Green screen editing capabilities
- A masking tool to conceal unwanted elements
- A video background remover
- A sound extraction tool
- An auto caption tool
- An option to customize the output resolution
A Collaborative Workspace
Are you tired of ‘circling back,’ ‘touching base,’ and ‘huddling’ every time you need a client’s input on a project? CapCut can surely put you out of your misery. Its collaborative Teamspace option allows you to invite collaborators to view and give feedback on a project while you are still in the editing stage. This is quite convenient because you do not even have to exit the editing platform to refer to comments as you work.
Seamless Integration with Online Platforms
It is important to choose an editing platform that makes it easy to send out work once you are done. It saves time and reduces the risk of mishaps, such as videos becoming corrupted or being sent to the wrong party.
CapCut has seamless integration with all top social media platforms and filesharing channels like cloud storage and email. You, therefore, do not need to download any file when you conclude an edit. Instead, you can simply:
- Tap the export button
- Select a platform to export to
- Confirm the option to export
Almost all businesses now rely on one form of tech or another. Using tech-based tools is thus not new in any way. The game-changing secret, however, is choosing a tool that gives you an edge over the rest. This is the exact effect that CapCut can have on your freelance business if you fully harness its power.