The pop-up window on the site still causes fierce debate among marketers. Some experts are sure that this tool only does what annoys and thus scares off users. Others believe that, despite their intrusiveness, pop-ups have certain benefits. Pop-ups can piss off a person who has visited the site, after which they will leave it. But this will only happen if you use pop-ups ineptly, according to the principle “the more advertising, the better.” If you know the measure and follow certain rules, such functionality will surely increase conversion.
Pop-Up Features
A pop-up window opens on top of the main page as a square or rectangle and performs an informational or advertising function. As a rule, such a window encourages the user to take a certain action.
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A pop-up window on a site can be an effective tool if you approach it correctly. To do this, you should not use one type of pop-up window in all cases. Conversion will be low if one pop-up template is used on each page. For site visitors, this approach will only irritate them, and it is unlikely that the targeted action will be taken.
Traditions regarding the use of pop-ups are constantly changing. With the help of templates, you can customize your windows for your target audience. Conversion rates will depend on what, where, to whom, and when you show. Such a targeted pop-up method makes it possible to increase sales and the circle of your consumers.
Using windows that cannot be closed without a subscription or other conditions is undesirable. They will have no result, but user loyalty to your product will decrease.
How to Properly Design a Pop-Up Template?
The pop-up template consists of various elements that need to be designed according to the goals and objectives of the pop-up.
1. Title and text
The first sentence is a captivating headline. The basis of the text is brevity and informativeness, which benefit the reader. Formulate a proposal:
- Find out information about the new product.
- Subscribe to the newsletter or social networks.
- Receive a bonus: a discount, information product, or other material.
2. Image
Small, bright images complementing the company’s offer attract users’ attention. You can add a picture with a lead magnet, book cover, or illustration to the course.
3. Details
According to the goal of your widget, you can also add:
- Text field for name and contacts.
- Checkbox to confirm consent to the newsletter.
- Details: for example, a switch that allows you to select a gender.
It’s good if the pop-up window is simple; the user will not fill out a complex form.
4. Email input field
The email input field should be convenient. There is no need to overload it with a large number of accents. It is convenient if domain options exist in the design; filling in such a field without making mistakes is easy.
5. CTA button
The CTA button continues the pop-up text, so its inscription should be logical. Let’s say the pop-up’s title is “Subscribe to the newsletter,” and the inscription on the button is “Subscribe.”
Pop-up windows in a row annoy the user and prevent them from perceiving information. A pop-up works effectively if it is organically integrated into the site’s functionality and carries useful information for the client.
6. Test your pop-up templates
Like any design, a pop-up requires creativity. But when designing it, you need to focus primarily on efficiency. The only way to evaluate the effectiveness of your design is to find out if it attracts customers.
Therefore, testing and analysis are the most important things to consider when creating a pop-up template. Once you evaluate whether the design is helping you achieve your goals (you can use past conversions along with the average conversion rate for this), you can change or tweak the design. The most common way to test is an A/B test, where you put two versions of a design in front of two segments of users to see which one performs better.
Conclusion
Proper template development and pop-up settings will help to achieve high conversion rates. But, as with any other marketing tool, it is important to consider the interests of your target audience and analyze their actions. What brought people to your site, why do they make such transitions through pages and not others, what goals do they pursue, and what do they want to get in the end? Only your thoughtful actions can turn pop-ups from annoying ads into a necessary and important way to increase sales and attract customers.