After showcasing the new Air Force 720 and unveiling a limited-time workshop where customers can… err, customize their shoes, Nike is back at it with another innovation to their timeless shoe: On the surface, these Nike Air Force 1s are as easily dirtied as any other pair of white shoes. But shine a blacklight over…
Nike sure loves celebrating its Air Max designs. After giving sole searchers a look at the design process of the original Air Max and their new Air Max 720 shoes, the global shoe company is launching a new 3D Builder and partnered with designer Heron Preston in April for a 3D Builder workshop experience that…
Nike air technology has come a long way since aerospace engineer Marion Rudy pitched his air-bag innovation to Nike in 1977. These days Air technology is really strutting its stuff by going full sole! I’m talking AirMax 720, a shoe to behold with heal-to-toe air. But how is this possible and what has changed since…
As a boy playing street football, I could run! But on one particular day, the day I got my new shoes, I really turned on the jets! That’s the day my buddies nicknamed me Halley’s comet, after that famous one (never mind my name’s spelled with one L). It’s amazing what those new shoes did for my psyche. In a similar…
Touted as a ‘zero break-in’ glove, Nike is setting the bar high for themselves with a product that has a culture of ‘break-in enthusiasts’ known for hacking the break-in process in order to create a deeper bucket for those pop flies. As baseball becomes increasingly quicker and more athletic (like all other sports), innovation is…