Co-Founder Erik deBrun of Redshift Sports is an avid cyclists; this is his team’s second cycling related product and just like their first (the Switch Aero System – previously featured on SolidSmack) personal experiences and issues as cyclists gave birth to the ShockStop.
When cycling, you typically don’t want invisibility to be any part of your ride. However, if you have a high sense of fashion and enjoy the wind flowing through your stylish locks, you will be glad to know there’s an alternative to the traditional bicycle helmet. The Hövding is the design thesis, brought-to-life brain-child of…