Put the Badgers Down. The KUBIK Facade Projection Is Freagin' Cool

I am beyond the point of training badgers to scale brick buildings and form random binomial equation patterns on the side. Today’s technology is just too advanced and one German company is showing how it’s really done.

UrbanScreen, in the attempt to completely redefine what is possible with the outer surface of a building, does so with the architectural manipulation of the Hamburg Kunsthalle Galerie der Gegenwart. It’s 3-dimensional illusion at it’s projected best.

The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement.

A bit of a mouthful. best watch the video to see what it all means. Remember, this the outside… of a building. If you’re in Hambrug ask the cab driver to take you to the Kunsthalle immediately.

555 KUBIK | facade projection | from urbanscreen on Vimeo.

You can view the extended version here.