You like to ride. That’s what it’s about. Not skimming around on a pretty set of purple powder coated tubes, with matching water bottle, helmet and Lycra bottoms. The tougher, the better and if it can handle blood spatters from shin gashes, dehydration vomits and a 30 foot fall… all the better.

Sean Walling know the principle of a bike being ‘a simple and efficient tool.’ It’s evident in the custom steel bicycle frames he’s design and manufactured over the past 10 years as owner of Soulcraft. Filmmaker Michael Evans caught a glimpse of what goes into the fabrication of these serene, steel beauties and gives us a taste of the steps Sean goes through to make it all happen.

Our focus is making better frames; built to be ridden rather than idolized, not something to be coveted for what they are, but for what they can do. The goal is always “build it quicker, build it better”, and we achieve it by investing in machinery, fixtures, materials, and by designing new construction processes and more accurate fitting methods.

Big hugs to Al Dean, who’s made of custom steel, for passing this along.


Josh is founder and editor at, founder at Aimsift Inc., and co-founder of EvD Media. He is involved in engineering, design, visualization, the technology making it happen, and the content developed around it. He is a SolidWorks Certified Professional and excels at falling awkwardly.