When it comes to professionally-engineered LEGO builds, the end-goal is more often than not to recreate a real-world object as accurately as possible using square bricks. For some of the company’s most recent models, this dedication to modeling after true life has gone as far as having a build sequence modeled after the true-to-life factory assembly sequence as well.

Well, not this LEGO model; not by a long shot.

To help ramp up PR for the upcoming film The Lego Batman Movie, LEGO toy engineers teamed up with Chevrolet automotive engineers to build a scaled-up version of the LEGO Batmobile; effectively reversing that traditional process with a life-sized LEGO model to the tune of nearly 350,000 plastic bricks:

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“Totally awesome looking? Yep. Insane crime-fighting arsenal? You know it. Fit for a loner vigilante and average citizen alike, from its stud shooters to its standard roof “ejection” function, the LEGO® Batmobile has something to handle any situation. This Super Hero supercar was precisely engineered to kick butt.”

The finished build, which took a grand total of 222 man hours to assemble, weighs in at a hefty 1,700 pounds-400 of those are for the wheels alone and, in total, the finished build stretches 17 feet long. To ensure the entire thing doesn’t collapse on itself like The Penguin over a plate of mackerel, the engineers incorporated an aluminum tube internal frame just like the real thing.

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Unveiled at the North American International Auto Show this past weekend, Chevy went so far as to created a dedicated website for the new automobile highlighting all the bells and whistles similar to what you might find for—well, a more traditional automobile option. Among other features highlighted include fully-articulating wheels, a rocket booster, Parallel Park Mode, built-in 4G LTE Wi-Fi, and in the case that Robin happens to get behind the wheel, the integrated Teen Driver Technology system helps keep everybody safe.

Why can’t all ad campaigns be this fun?


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.