Of all of the Apple Watch orders that were received or picked up last Friday, only a few were likely to have been the gold Apple Watch Edition model, which ranges in price from $10,000 to $17,000.
Depending on how well the gold model sells (which many analysts think it will), it has been rumored to be the product that will help push Apple into “luxury product category” – which will effectively open the door for them to start selling more expensive products such as cars.
“The Edition collection features eight uniquely elegant expressions of Apple Watch. Each has a watch case crafted from 18-karat gold that our metallurgists have developed to be up to twice as hard as standard gold,” says Apple, in what sounds more like a jewelry promotion than an Apple product.
“The display is protected by polished sapphire crystal. And an exquisitely designed band provides a striking complement.”
For those that want a $10,000+ Apple Watch Edition but only have a mere $400 in the bank, filmmaker Casey Neistat just might have a product hack solution.
After purchasing the cheapest edition of the Apple Watch – the Apple Watch Sport – for $400, Neistat removed the straps and taped off the screen and sensor areas before spray painting the watch gold. The resulting finish is just enough to trick people into thinking you have the real thing … unless they want to go in for a closer look.
…as for the real thing, Apple’s promotional video gives a better idea of why the watch costs upwards of $17,000: