Lame. You so, do not have enough playful-looking, plastic figurines sitting on your desk or hanging out of your pockets. (This is the part where two small Korean children suddenly appear with giant smiles and laughter.)
훌륭한춥구나때려때려!! Sumajin Flex Champion!!
Yes. I agree. “awesome cool slap slap.” Sumajin, maker of iPhone cases and other tech accessories has their own toy line too. You guessed it, the Flex Champion, a customizable figure rockin’ the monochrome and developed in Alias Design.
The design process? oh yeah, they have one of those as well. Here’s the idea behind the toy, the familiar process they used to create it and the plasticy joy that resulted.
“We wanted to create a toy which is able to be completely taken apart. Broken down to its individual part. This will allow us to make it adaptable for future series. Most toys are very restricted. What you see is what you get.This way we able to explore the different colours combinations of the toy and also the physical product design dimension of the design. We can keep adding to create new theme if we wanted.
Here’s the process they went through in a more visually pleasing form.
Don’t you just want to buy all four and give’em little hugs. To get a little more specific on the process, here’s what founder and designer Marcus Ting had to say about bringing iPhone and iPod cases to market.
“We design them within two to three days after a new launch. We create 3D ﬁles, send them to the manufacturer for tooling, and roughly a week later we’ll have actual production samples sent to us for ﬁtting. Adjustments are made easily within 24 hours, and our entire process is completed within two to three weeks.” Autodesk Customer Profile
You can check out the Flex toys and all their nifty accessories at the Sumajin online store.