The pull between the pen and the pixel has plagued designers since the early days of digital design software. While a finished product always ends up as data, it’s more logical to test out ideas on paper before committing to a digital plan of action.

Sure—hardware like the iPad Pro and Microsoft Surface have created a nice bridge for creating an analog-like experience in a digital package. But talk to any purist, and there’s nothing that compares to the warm feel of real paper and a well-balanced writing instrument—not to mention the speed.

Aiming to bridge the analog world with the digital, the new Lindlund ruler ingeniously makes this process at least somewhat easier with a four-in-one measurement system for translating analog sketches into pixels before you even crack open your design software.

Made from airplane-grade anodized aluminum and featuring a rubber ‘no slip’ grip for precise straight lines, the ruler includes four measurements—12 inches, 30 centimeters, 72 picas, and 1800 pixels—organized along the four edges of the ruler. As a nice added bonus, a user can line up a straight line through the cut-out window in the spine of the ruler and achieve perfect 90-degree angles quickly with ease.


Created by Swedish graphic designer Jens Marklund, the $25 ruler is currently seeking funding on Kickstarter through April 5, 2017. Whether you regularly use a ruler or not, it’s hard to deny that this is one sweet piece of desktop eye candy.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.