Who needs a dinner bell anymore? As smart home devices become more mainstream and accessible, so does the market for creating a ‘smart family’. The kid-oriented FiLIP smartwatch offers a glimpse into how an application-specific design (rather than a design for ‘apps’) just might be the answer for thriving in the smartwatch market.

The FiLLIP Smartwatch


“When Sten Kirkbak lost his 3-year old son Filip for thirty minutes, it inspired the idea for ‘Filip’: a new type of device to keep parents and their young children in touch. After speaking with other parents, it was clear that there was a need for this type of device to help give children the freedom they need to explore and discover, while staying in touch with those who matter most. Filip has a simple mission – to help kids be kids again, while giving parents an amazing new window into their children’s lives. Let’s go back in time a little.”

Embedded with GPS, Wi-Fi, and GSM radios to support two-way phone calls between parent and child, the FiLIP aims to satisfy the needs of a 21st century parent while creating a fun, wearable tech device for their kid(s) a-la-Dick Tracy. The device also supports unique geofencing technology that they call ‘Safe Zones’. Parents can set up a perimeter zone (such as the edges of their neighborhood or a 4-block radius) and be alerted whenever the child wanders outside this invisible fence. Additionally, a parent can be alerted when a child has arrived at a pre-configured zone such as their own school, a friend’s house, or soccer practice.

Perhaps one of the ‘smartest’ features on this smartwatch however (which alone would have still made it a marketable device) is an easily-accessible red emergency button on the side of the device. When pressed for 3 seconds, a sequence of events occurs:

1. Five pre-defined phone numbers are sent with location data

2. The device starts recording ambient sound

3. Calls are made to the five pre-defined numbers in succession (moving on to the next if one doesn’t answer)

4. If none of the phone numbers pick up, FiLLIP automatically calls emergency services

Currently, no prices have been announced for both the device as well as the wireless service. However, it’s hard to imagine that they will be anything beyond reasonable with possible discounts for ‘family plans’ similar to existing mobile providers. The peace of mind alone should be enough to justify the cost, regardless.

While most parents want to be able to reach their children if necessary, most don’t want their children to have a mobile phone until their teen years. After all, mobile phones come with certain dangers for little ones, and they lose them often. The solution was to create a simple mobile device that children aged between 4 and 11 could wear on their wrist.


  • GPS Location Aware
  • One-Touch Calling
  • Intelligent Emergency Dispatch
  • Safe Zones with Alerts
  • Send Messages
  • Two Button Interface
  • Waterproof
  • Color Options
  • Time, Date, Alarm
  • Syncs with iOS and Android
  • Made in the USA

Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.