As bicycles increasingly become the go-to transportation of choice for urban dwellers, pre-existing problems that have plagued cyclists for years become highlighted and with them (hopefully) new and better solutions to make riding a better experience. Take for example the problem of commuting with a messenger bag, backpack, or gym bag. While messenger bags by the likes of Chrome and Patagonia have been ergonomically designed for cyclists, there is still the unsolved problem of weight on a rider’s back. Industrial design student David Hotard set out to explore this problem space and came back with a solution that not only might save the backs of thousands of smart commuters, but also reinvents the wheel.

Designing a Bike Around Bags

While bicycle commuters may share the same bike lanes, every rider has their own needs. From law students carrying a hefty bag of books to a designer carrying their laptop and Wacom tablet, there really is no single ‘bag’ solution that works for the general bike commuting population. Sure somebody can just shove things in their backpack and ‘deal with it’, but where’s the joy in that? Hotard explores what it might take to create a carefree riding experience and how perhaps the real solution is in designing a bike around bags…rather than a bag around bikes.

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Be sure to check out more of David’s impressive portfolio.

(Images via David Hotard)

Author

Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.