Since debuting in 1917, the Chuck Taylor All Star has since become one of the world’s top-selling and most celebrated sneakers. Worn by everybody from punk rockers such as the Ramones to casual Hamptons weekenders, no shoe can claim as wide of a market nor as many stories as the Converse Chuck Taylor All Star has.
At their headquarters in Boston this morning, Converse debuted their all-new Converse Chuck Taylor All Star II, a contemporary adaptation of the classic Chuck Taylor All Star with updated shoe technologies based off of parent company Nike’s Lunarlon foot support for a more comfortable fit.
While the silhouette and various exterior details including the white foxing, rubber toe-cap and All-Star patch remain largely unchanged, the updated enhancements are built into the materials of the shoe rather than the final design direction.
“The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time,” said Jim Calhoun, Converse President and CEO. “The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking.”
In total, the shoe engineering overhaul – which comes nearly a century after the original design hit the market – includes a Nike Lunarlon sockliner for superior full foot cushioning and arch support, a foam padded collar and non-slip gusseted tongue for 360-degree comfort and a perforated micro suede liner, for breathability during extended periods of wear.
“We listened and took it to heart that people love their Chucks and want sneakers that are built to enable them to do more,” added Richard Copcutt, Vice President of Converse All Star. “The Chuck II is the full expression of this consumer obsession, staying true to the DNA of the original.”
The new Fall 2015 Converse Chuck Taylor All Star II sneaker will make its debut on Tuesday, July 28, for a suggested retail price of $70 USD (oxford) and $75 USD (hi-top) at Converse retail stores, select retailers and online in Black, White, Red and Blue colorways.