While video game consoles are becoming increasingly more advanced and powerful, it’s only natural for there to be a growing interest in retro consoles that hark back to simpler times—as evidenced by the massive demand for Nintendo’s NES and SNES Classic consoles alone.

Well, now old-school favorite Atari is making a comeback for a slice of that action, too.

The aptly named Ataribox is Atari’s return to creating its own hardware and content for modern audiences. Inspired by iconic Atari products such as the Atari 2600, the Ataribox will bring a full PC experience to living room TVs and will offer streaming media, apps, social content, games, and music—not unlike today’s Playstation and XBox consoles.

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“With Ataribox, we wanted to create an open system, a killer product where people can game, stream and browse with as much freedom as possible. Atari games and content will be available as well as games and content from other providers,” said Fred Chesnais, Atari Chief Executive Officer. “We also wanted to launch Ataribox with our community, and reward our fans with exclusive early access, special editions, and include them as active participants in the product rollout.”

Powered by a Linux OS with a user interface customized for modern televisions, the Ataribox will feature games and content published by both Atari and other creators.

The company will be launching Ataribox on Indiegogo this fall, with a targeted global launch in Spring 2018. As for pricing, the system will range from $249-$299 USD depending on specific editions and memory configurations.

Learn more over at Ataribox.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.