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In today’s sea of design, only a select few are truly capable of standing out as thought leaders and changing how we perceive the modern world around us.

To further explore how today’s leading designers perceive design, New York City-based design firm Doberman interviewed 20 designers from leading companies around the world to share what they think is next for the world of design. Called Frontiers of Design, this compelling short film compiles different outlooks from thought leaders and leads viewers in painting a picture of what’s to come. Among others featured in the doc is Tad Toulis—a familiar face in the industrial design industry who currently oversees industrial design and user interface design at Sonos as Vice President of Design.

Sonos Industrial Design

The film, which clocks in at 38 minutes, compiles a series of two-minute interviews with designers focusing on their perception of modern day design and where things are going. Some of these designers hail from well-known companies such as Google, Facebook, Lyft, and IKEA—while others come from more specialized smaller firms including architectural design company Snøhetta and child game development studio Toca Boca.

Sonos Industrial Design

The film doesn’t seek out giving us all the answers to what the future holds for design; instead, it seeks to facilitate new conversations that could unfold new pathways.

“This is not a quest for The Answer,” the firm explains. “Because there is no holy grail. On the contrary, this is the beginning of a journey to uncover clues and spark an industry-wide dialogue about the challenges, opportunities and responsibilities at the Frontiers of Design.”

Exclusive screenings are being held at various design conferences around the world, but you can watch the film in-full, or individual designer episodes, over at Frontiers of Design.


Carlos wrestles gators, and by gators, we mean words. He also loves good design, good books, and good coffee.