While Gallagher might have pioneered the act of destroying things for the amusement of a late night TV audience, YouTube has certainly helped reinvent it.

From compressing random objects with a hydraulic press to cutting them in half with a waterjet cutter, the internet has been strangely fascinated with using industrial equipment to destroy things as of late. But why not? Isn’t it fascinating –– even therapeutic –– to see Gorilla Glass on an iPhone 7 buckle under the pressure of a hydraulic press treatment?

One of the latest creators to hit the destruction scene on YouTube is Macro Room. As you might have guessed, these guys have a knack for stunning macro videography worth going full-screen for –– ranging from melting ice cream to burning kindling in all of its close-up glory.

For their latest, the creators put flame to plastic to give us an unusual –– and what they claim as “satisfying” –– way of viewing the manufactured world around us:

Check out the rest of the up-close shenanigans over at the Macro Room.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.