As the creator of design documentaries Helvetica, Objectified, and Urbanized, filmmaker Gary Hustwit has made a name for himself by opening up the worlds of graphic, industrial and urban design to the general population with compelling interviews that to this day are among the best of their kind.

For his latest––and most ambitious––project, Hustwit is making the world’s first feature documentary on Dieter Rams with never-before-seen footage and new interviews with the iconic 84-year-old German industrial designer best known for his philosophy of “less but better” design.

Fans of Hustwit’s Objectified will be quick to note that the filmmaker interviewed Rams before about the role of design in our lives (who at the time declared that Apple was the only company actively practicing his ten principles for good design), but this time around, Hustwit puts the legacy of Rams (and Rams alone) front and center.

Says Hustwit:

“The documentary will include in-depth conversations with Dieter, and detail the process behind some of his most iconic designs. We want to get past the legend of Dieter and get into his philosophy, process, inspirations, and even his regrets.”

So far, Hustwit and his team have spent weeks filming Dieter at his home and studio outside of Frankfurt gathering footage. To help with wrapping up shooting and post-production costs, he’s turned to Kickstarter with some fairly impressive rewards for backers including original Braun products and prints signed by Dieter himself.

With a month left to go in the campaign, the project has already raised over a quarter of its $200,000 goal. You can support the project––and get early access to screenings––by heading over to the project’s Kickstarter page.


Simon is a Brooklyn-based industrial designer and Managing Editor of EVD Media. When he finds the time to design, his focus is on helping startups develop branding and design solutions to realize their product design vision. In addition to his work at Nike and various other clients, he is the main reason anything gets done at EvD Media. He once wrestled an Alaskan alligator buzzard to the ground with his bare hands… to rescue Josh.