Inspired by the desire to buy a quality, well-designed luxury watch but frustrated by the current state of the bloated luxury watch industry, Leonard & Church founder Jeff Leung set out to establish a new watch company that cuts out the unnecessary middlemen including wholesalers, importers and retailers.
While these new brands may not carry the same weight as decades-old brands…they oftentimes don’t have to in order to be a profitable and sustainable business in today’s startup-friendly culture.
Claiming that some brands mark their luxury watches up to 1000%, Leonard & Church aims to create a new way to buy a ‘meticulously-crafted, handmade luxury watch at a radical price point’.
Currently seeking funding on Kickstarter, could this maker-friendly business model be the new (and most efficient) way of getting your goods into the hands of buyers?
With over a year in the making, the team of designers, entrepreneurs and grad students behind Leonard & Church have focused on what is perhaps the most important key in this new form of doing business: establishing solid relationships with key manufacturers and material suppliers.
Another example of this has been Propersuit‘s ability to establish a relationship with Italian fabric production house Guabello to offer suits that are usually made for thousands of dollars more for more established brands such as Hugo Boss.
The direct-to-consumer approach might not have worked more than a decade ago, but today it can carry its own ‘luxury status’ by way of a company being tech-savvy in their customer experience design…a brand currency in itself these days independent of decades of brand and reputation-building.
With their Kickstarter campaign currently at about 25% of their goal of $75,000 with 31 days remaining, it’ll be interesting to see how Kickstarter works out for Leonard & Church. You can check out their collection over at LeonardAndChurch.com.